Senior UX researcher, designer, architect and project leader, Certified Usability Analyst (CUA) with a master’s degree in HCI. Several years of technical experience as a software developer analyst.
Apply user centered design principles while integrating system requirements and platforms to deliver apps that solve problems, delight customers and drive business results.
Certified Usability Analyst (CUA)
Human Factors International
Master of Science, Human-Computer Interaction (HCI)
Rensselaer Polytechnic Institute
August 2014, 4.0 GPA
Bachelor of Science, Business Marketing
Associate of Science, Computer and Information Sciences
Senior XD Product Designer
San Diego CA
June 2019 - November 2019
Brainstormed design solution choices and delivered XD interaction and information architect solutions to product owners, program managers for Intuit's professional series of tax preparation products. Collaborated with internationally dispersed team members product owners, project managers, experience designers, visual designers, content strategists, marketing XD, and development engineers.
Lead designer for ProSeries eSignature project with business goal of increasing revenue by 300%. Lead designer for corporate My Accounts remote team for Pay-by-Refund.
Created XD discovery slide decks, annotated screen workflows, task flows, design specs, wireframes, mental models, information architecture, and prototypes using emotional design methods.
Planned, observed and led customer research interviews with testable hypotheses with learning objective plans.
Conceptualized a broad spectrum of ideas and then narrow based on experimentation and customer research.
Solicited and incorporate feedback from technical team, marketing, and product stakeholders. Advanced a strong point of view, backed up by design rationale.
Create and manage deliverables with Sketch, InVision, MURAL, Adobe Photoshop, Jira.
User Experience Service Designer
San Diego CA
July 2018 - November 2018
Planned, conducted and synthesized research findings to discover problems and evaluate the design of consumer-facing medical applications, websites, interactions and services.
Mapped the interaction of the various employee backstage operations, tools and processes that influence the customer's relationship with an organization, focusing on system performance, user satisfaction, efficiency, and ability to complete tasks using websites and mobile applications.
Drove research findings to influence changes that improve processes, tools, and services for a more profitable company system and better user experiences
Worked independently and collaboratively with key stakeholders, including product and program management, customer service, data analytics staff
Senior User Experience Designer and Information Architect
San Diego CA
2017 – 2018
Led IT design solutions for requirements-driven, public-facing engineering portals. Collaborated with client Qualcomm strategy, product development, IT, marketing staff. Provided research, architecture expertise and wireframes for multiple-platform, integrated engineering systems using whiteboards, Sketch and MURAL.
Designed engineering, e-Commerce, payment, shipping, billing systems for new customer portal based on business and customer requirements, service designs, project deliverables that meet client and internal IT, strategy and user experience needs
Delivered foundational UX assets including contextual interview results, service design blueprints, sitemaps, empathy maps, personas, affinity maps, heuristic evaluations, wireframes with brand visual assets
Senior User Experience Researcher and Designer
2015 – 2017
Transformed requirements, conceptual and mental models into responsive Bootstrap designs that engaged customers with compelling user experiences. Integrated UCD principles, evaluative research, heuristic evaluations, analysis, contextual inquiries, personas, journey maps, sketches, wireframes with Sketch, Axure and Omnigraffle for mobile, tablet, laptop.
ViaSat Payment Systems (VPS) customer-facing financial payment with credit card and various eWallet methods
Airline passenger WiFi purchase and connectivity IxD with Qantas (32% passenger connectivity v. 10% industry standard), Virgin America, EL AL, American Airlines
Airline crew communications and WiFi mobile app designs on Android and iOS with agile epics and stories design sprints, paper prototype testing, usability testing
IT cyber security research, user journeys, personas, UX analysis, recommendations
Redesigned a customer portal by applying classic UCD methodologies to improve IA, interactions, screen flows, taxonomy, visual design utilizing heuristic analysis, key stakeholder contextual inquiries, industry research, predictable design patterns
Customer Experience Project Lead and Senior Interaction Designer (Contractor)
2014 – 2015
Managed distributed, remote CX teams of visual designers, content strategists, WCAG accessibility specialists and customer insight researchers. Provided CX team LOE staffing hours and project milestone reports to PMs. Collaborated with product owners to leverage branding standards while representing the Voice of the Customer. Created annotated wireframes and click-through prototypes for iOS mobile, tablet and OS X desktop using iRise and Axure.
Forgot Password and Username sign on help redesigned IA and taxonomy
Tax documents bulk download with visual design style guidelines and focus group studies
Customer debt-to-income ratio calculator with a new FICO score tool
Consumer loan balloon payment mobile message alerts at increasing levels of urgency
Graduate Student, , Human-Computer Interaction
Rensselaer Polytechnic Institute
2013 – 2014
Human-Computer Interaction HCI full-time graduate studies. Designed with Balsamiq, Axure and Omnigraffle in collaborative project teams. Presented and defended design decisions and research theories to professors and peers on a daily basis.
Lead project designer and developer of a mobile augmented reality native Android app for NY historical society. The only team to deliver a complete, native mobile application to our client. Available to demo on my Android device with AR target images.
Completed extensive studies in typography, UCD, social media communications, data visualization and HCI research theory, earning a 4.0 GPA
Created and presented user narratives, storyboards, wireframes, usability testing, research papers, D3.js data visualization and mobile app designs
Senior User Interface Designer and Front End Developer
TaylorMade adidas Golf
Designed and developed Demandware SaaS for laptop and mobile eCommerce apps. Designed and developed high-profile email data mining campaigns.
Researched current industry design patterns and created new interaction design patterns for the customer eCommerce wish list
Coded HTML/CSS promotional emails to 1.8 million clients. Contributed to B2C 165% sales increase of 1.2 million site visitors
Collaborated with visual designers to code their Photoshop files into high-profile sweepstakes forms for a 271% client data mining increase
Lead Interaction Designer and Developer
3/2010 – 7/2011
Initiated the first UCD approach to design that included exploratory research, heuristic evaluation, conceptual and mental models, and contextual inquiries for various customer apps. Created click-through prototypes by writing DHTML and jQuery click-through prototypes.
Initiated and transformed a PDF repository into a self-service customer portal based on interviews with key stakeholders in Customer Service, Sales, Marketing, IT (qualitative) and online customer survey (quantitative)
Leveraged contextual inquiries, task analysis, client survey results, competitive analysis
Self-service features enabled customers to order lab supplies online, schedule a pickup, view their sales rep, and manage account details
User Interface Web App Designer and Developer
Science Applications International Corp SAIC
San Diego CA
2/2008 – 2/2010
Delivered web app designs and front end code for IT, finance, human resources, security, training and travel groups. Recognized as a collaborative, problem-solving team member. Sought after for interaction design, coding, and DHTML troubleshooting skills.
International Travel app for CEO key stakeholder, Redesigned the user interface design and recoded DHTML. Team earned IT Excellence award
Lead UI developer for custom intranet news carousel for 45,000+ employees
Computer-Based Training CBT User Interface designer and developer
User Experience Researcher and Designer
San Diego CA
8/2007 – 2/2008
Conducted heuristic evaluations, user research, task analysis, and System Usability Scorecard to establish a UX baseline for future product designs. Created click-through prototypes by custom writing DHTML with jQuery in Dreamweaver.
Focus group facilitator with several participants, studying how users manage and organize their multimedia music, photo, video files
Created user personas using ethnographic customer survey results and target markets
Redesigned UI interfaces for Connected device UI screens (similar to Apple TV) and pitched design strategies to impressed Marketing executives
Senior User Interface Designer, Developer, Systems Analyst
San Diego CA
6/1998 – 8/2007
Conceptualized, designed and coded workflow web applications for CAD and Mechanical engineers. Applied UCD design principles to deliver click-through prototypes for peer evaluation and project approval. Followed up design phase as one of two web developers.
Conducted task-oriented usability tests in labs and individually based contextual inquiries. Reported results with recommended design improvements to managers and peers.
Leveraged research with iterative design-verify methodology that significantly impacted business results: 300% increase in engineer staff productivity, workflow turnaround decrease from 2 days to 4 hours, 200% reduction in employee costs
Mobile Augmented Reality
User Centered Design
Adobe CC Dreamweaver,
Axure, Balsamiq, InVision, iRise, Omnigraffle, Sketch
GitHub, JIRA, PVCS, SVN
ASP, C++, JSP, Java
C# and .NET (basic)
jQuery, AJAX, JSON, XML
Oracle PL/SQL, MySQL